![]() Based on the result of the scan, Color iQ will then recommend the best product based not only on color match, but any preferences the client has expressed. So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. “A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.” Sephora Best Skin Ever Liquid Foundation is a liquid foundation with a natural finish and medium coverage that retails for 20.00 and contains 0.84 oz. Tell us the brand, product name and shade of a foundation you loved in the past and well match it to the exact. “Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. From there you can explore your matches from the more than 1500 different shades that. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. It scans the surface of the skin and identifies your Color IQ number. Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. Discover the luxury makeup, beauty and skincare ranges by makeup artist Lisa Eldridge, the most trusted name in beauty. The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. Foundation shade matching is tricky territory.
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